Wix vs WordPress Comparison (Apples vs Oranges?)

Welcome to my Wix vs WordPress showdown.

A red apple and an orange side by sideDo you know, I’ve actually seen people saying that these two platforms shouldn’t be compared as it’s like comparing apples and oranges.

That, in my opinion, is complete rubbish! 

Both Wix and WordPress both allow the average person to create a website on their own without the need for a professional web designer.

While they may have their differences, they definitely should be compared so let’s go and do exactly that, shall we?

1. Which Is Easier To Use, Wix or WordPress?

Wix is the perfect option for small business owners who don’t have much spare time and jus wants to get a good looking website up and running as quickly as possible with as few headaches as possible.

Once you’ve created your account, you simply choose a design template and then you’re immediately ready to begin editing your new site by dragging and dropping text and images around the page (you can also upload your own).

Wix Website Editor
Drag & Drop Images and Text With Wix

If you run into problems along the way, you’ll find a little icon next to each of the tools that when clicked, will bring up an explanation of exactly what it does.

If that wasn’t enough, you also have a jam-packed training library to fall back on which covers just about every aspect of setting up your website.

You’ll never be stuck for long with Wix!

WordPress is a different kettle of fish. First off, it’s not technically a website builder but a “content management system”.

Don’t get me wrong, I love WordPress and it’s what this site is built on.

These days, I would say it’s “easy” but when I think back, I remember those long days spent trying to create something even resembling a professional looking site.

The first thing you’ll need to do is purchase a domain name (web address) and then find a hosting company (the thing that will power your website) which will typically set you back a few dollars per month.

You’ll then have to install WordPress on your hosting account.

I know this may sound quite technical and to be honest, it can be but there are plenty of tutorials online that’ll walk you through the process step-by-step.

Once installed, you then choose a free template (theme) from the WordPress library or you can purchase a premium one.

You can then begin editing text and adding images but unfortunately, it doesn’t work on drag ‘n‘drop technology like Wix. Instead, the themes are usually fairly rigid and you can’t just move things around as you please.

Editing a post with WordPress
WordPress back End Editor

Note: There are a few drag and drop themes coming out these days but to be honest, I still find most of them somewhat of a mystery.

While Wix is “what you see is what you get” meaning each time you make a change it’s exactly how it’ll look when live, WordPress is a little different.

You have to make your changes and then hit a preview button to see how it looks.

If you really want to customize your theme, you’ll probably need to understand basic coding or maybe even hire someone to do it for you.

Ease of Use Summary: When it comes to ease of use Wix wins hands down. While WordPress isn’t exactly difficult, there’s a fairly steep learning curve involved which will require time.

Also, while you have to go out searching for hosting with WordPress, Wix takes care of this for you and you can even get started with a free domain name or purchase one directly inside the Wix platform.

2. Who Has The Best Designs?

Wix has over 500 templates to choose from and they’re both professional and modern looking. You can find a template for just about every type of business or hobby you can imagine.

Six Wix templates from the business section
Wix Business Templates

The templates are also very customizable and as I said in the previous section, you can simply drag and drop elements around on your page until you’re completely satisfied with your handy work.

One of the biggest downsides to Wix templates though is once you’ve made your choice, you can’t swap it for another unless you’re willing to start over.

WordPress is an opensource platform, the themes are developed by third parties, many are free and others carry an additional cost.

As much as I like Wix templates, I have to admit, there are plenty of premium WordPress themes out there that make Wix look fairly amateur in comparison.

Choosing a WordPress Templates
Small Sample of WordPress Business Templates

For many, one of the biggest disappointments with WordPress is when you install a theme, it never quite looks how it did when you previewed it.

The theme is usually installed without the layouts, images and demo text and it’s left down to you to add your own content and try to replicate what first attracted you to that theme in the first place.

Template summary: Wix templates allow you to choose a template and “plug” your business in by swapping out the text and images for your own. They are also very customizable but remember that you won’t be able to swap it in the future unless you’re prepared to start over.

In comparison, WordPress templates often look more professional (even many web designers use WordPress) but it will usually take you a lot more trial and error to achieve that polished look. Also, while you can change your template at the drop of a hat, you probably won’t be able to make any major customizations unless you know basic code or are willing to hire someone to do it for you.

3. Which is The Most Flexible, Wix or WordPress?

Once you’ve created the framework of your site, you’ll no doubt want to add a certain degree of functionality.

When you reach this stage, you should head over to the Wix App Market.

adding bolt on features to your site
Inside The Wix App Marketplace

Here is where you’ll find over 260 applications that can be added to your site with just a single click. No downloads or lines of code in sight!

Some of my favorite apps that spring to mind are;

  • Wix Bookings – Allow customers to schedule appointments directly from your site.
  • Wix Stores – Add an online store and sell physical or digital products.
  • Simple Google Maps – Show clients your exact location.
  • MyReviews – Allows you to display reviews on Facebook, Google, and Yelp on your site.
  • Paypal – Add a PayPal button for purchases and donations.
  • Plus many more.

Not all apps are created by Wix. Many of them are created by third-party developers for use with Wix websites.

For that reason, some apps will carry an additional charge but even then, you’ll usually find a free plan with an upgrade option that’ll allow you to unlock more features.

WordPress started out its life as a simple blogging platform. Since then, the platform has grown and now you can create just about any type of website you can imagine.

From a local business site to a full-blown eCommerce store to a simple hobby or photography site.

To add functionality to WordPress, you’ll need to log your website back office, then perform a search in the “plugins” section (the equivalent to Wix’s apps).

Finding Plugins
Adding Functionality With Plugins

These plugins are all developed by third-party developers and to be honest, they can be a bit of a minefield due to the varying level of quality and security.

It’s always best to choose a plugin with good reviews and check to see when it was last updated.

Installing an out of date plugin could result in slowing down your site, giving hackers a backdoor to your website or crashing it all together.

While it’s true that there’s a plugin for just about anything you could ever need, it’s important to do your due diligence and keep all of your plugins updated (not something you have to worry about with Wix).

Flexibility summary: Wix offers plenty of apps to add functionality to your website including all of the essentials. On top of that, the whole process of finding and installing apps feels a lot more streamlined.

But in comparison to WordPress, Wix really can’t compete as WordPress is one of the most flexible website platforms to date. You just have to take more care when choosing a particular plugin and be sure to keep them updated.

4. Support

Wix has a fantastic in-house support system allowing you to get when you need it. Choose from a phone call, user forum or their ticket based email ticket system. Not to mention the plethora of in-depth training consisting of videos and written tutorials.

WordPress as I mentioned earlier, is opensource and so there isn’t a central location where you can go to get help and support.

On the flip side, there are plenty of WordPress experts out there such as wpbeginner who have created training and tutorials in just about everything WordPress related.

Support summary: In my experience, it’s a lot quicker to get help with Wix as it’s all in one place. I’m not saying you can’t get good support for WordPress because you can but it’s usually from other users and you’ll have to do some good ol’ Googling in order to find it. That or purchase a course from a site such as Udemy.

5. Pricing – Who is Cheaper?

Wix offers a free plan with a free website address (that’s quite ugly and includes Wix branding) and also displays a couple of ads. While you can potentially use the free website forever, if you’re taking your website seriously you’ll at some point probably want to upgrade to one of their premium plans.

They have 5 plans to choose from as you can see below;

Wix premium plan pricing table ranging from $5 to $25 per month
Wix Pricing Table

The plans range from  $5 to $25 per month if you sign up for an annual plan. You can go month to month but it costs a little more.

If you want to purchase your own domain name and connect it to your account, you may get away with the Connect Domain plan at $5 per month (billed annually).

If you intend on building a business website, the unlimited plan may be a good fit at $14 per month (billed annually) and if you’re creating an online store, check out the eCommerce plan.

You’ll also have to pay around $5 per month to set up an email address to match your business name.

WordPress requires you to purchase a domain name that’ll run you about $10-$15 per year (this is also true if you purchase one to use with your Wix site). You should be allowed to set up a free personalized email with your hosting company.

Next, you’ll need to find a hosting company. there are a plethora of them out there to choose from. My WordPress hosting costs just under $60 per year.

There are also other costs to consider. While Wix’s templates are free, I was never really able to find a free WordPress theme that I liked and so have always purchased premium ones. Again the price will vary and usually range anywhere between $20 – $100 dollars.

Pricing summary: As Wix covers most things under one roof and allows you to get started for free, WordPress seems to be the more expensive option at least in the beginning. In the long run, you’ll probably pay less for WordPress as long as you’re not constantly changing themes or purchasing premium plugins.

Final Thoughts and Recommendation

Wix is my personal favorite drag and drop website builder but this site you’re on right now was created with WordPress. I took my time to get used to the platform and to be quite honest, these days I wouldn’t use anything else.

Ultimately the decision is yours and boils down to this… 

Wix is easy to use and will allow you to get your website up an running in the shortest time possible. You also won’t have to worry about any of the “techie” stuff like hosting or ongoing maintenance.

Click here to try Wix for free

However, if you have the time and inclination to learn the WordPress, you’ll end up with a more professional, flexible website and one in which you have more control over.

Click here for a beginners guide to WordPress over at wpbeginner.

Over To You

If you have any questions about anything we’ve covered here today then please don’t hesitate to ask away in the comments section below and I’ll do my level best to help clear things up.

Further Reading;

Lee Raybould

Welcome! I’m definitely no “techie” but I do have years of experience creating websites for myself and others. I created this site to guide you through this brave new world of do-it-yourself website builders and help you find the right platform for your business or project.

So, kick off your shoes and make yourself at home. Oh, if you need any help along the way, just ask!

Leave a Comment

Your email address will not be published. Required fields are marked *