As a personal trainer, I imagine the last thing you want to be doing is sat in front of the computer trying to figure out this website building stuff.
So, whether you work for yourself, or you’re part of a gym or fitness club, I’ve put together this article in the hope it’ll help you get your website up an running as quickly as humanly possible!
*up and running…. see what I did there?
Okay, enough of the bad jokes, let’s get stuck in;
What we’ll be covering in this article
1. Make It Easy On Yourself, Get Organized!
Rather than diving in head first, I recommend sitting down with a pen and a piece of paper (I’m told they still exist) and come up with a plan of action.
Believe me, when you’re organized, it’ll make the whole process a lot smoother and you’ll save yourself some of the headaches and frustration you’ll face when you try to fumble your way through.
Take a look at the competition
I once created a website for a family members business and as I didn’t personally know the industry, one of the first things I did was to sit down and Google similar businesses in my town and the surrounding areas to see what they were doing.
I’m not talking about stealing their designs, but it’s a great exercise for coming up with inspiration and ideas that you can utilize on your own site.
Head over to Google and start performing some searches such as;
- Personal trainer + (your town)
- fitness studios + (your town)
When you find a site you like, make a note of why you like it and what they’re doing well.
Choosing your website address
Deciding on your web address otherwise known as your domain name is one of the first things you’ll need to do.
If you work for yourself, the most obvious choice is your business name.
That’s not your only choice though. You can also use “keywords” related to personal training and fitness and you can tag on your area if you only gain clients locally.
For example; personaltrainingbirmingham.com.
This will also give you a little nudge in the search engine rankings when people are looking for personal trainers in your town or part of the city.
Personally, I would go with your actual business name any day of the week as it’ll also help you build your brand.
Finally, you don’t have to go with a .com address. Instead, you can always go country specific if you’d rather such as .ca, .co.uk, or .au depending on where in the world you live.
Gather your images
Now would be a great time to gather all of the images you intend to use on your website.
Be sure to get some snaps of yourself, your staff if you have any, and also before and after photos of your clients will work great, just be sure to get their permission first!
2. Which Pages Will Your Personal Training Website Need?
The next stage is to decide what pages you’ll need and start planning the actual content for your shiny new site.
I’ve left you a short list of pages below which I recommend but they’re not set in stone.
As a local business, this will be where most people enter your website so it needs to be clean and uncluttered.
If you specialize in a particular niche, such as prenatal fitness or rehabilitation after surgery, this is your big chance to get your message across and differentiate yourself from the competition.
Also, think of your homepage as a central hub to the rest of your website and be sure to include links to your most important pages such as about, services, and contact etc.
Finally, your contact details should take pride of place at the top of the page (and every page for that matter).
These days, many people search for local businesses from their phones and call them directly. Having a phone number that can be “clicked” is essential.
The about page is fairly self-explanatory. Tell people a little about you and why you decided to become a personal trainer in the first place.
What is it about the fitness industry that you like? What makes you get out of bed in the morning?
Don’t be afraid to use a little personality here, it’ll help you make a connection with potential clients or possible drive them away, in which case they wouldn’t have been a good fit in the first place.
This page should be designed to help your visitors decide exactly which service or class is right for them such as toning and sculpting, cardio, postnatal fitness, strength and conditioning etc.
The more detail you go into the better so your people know exactly what to expect.
If you wish, you can also include prices here also for one-to-one, group bookings, or full classes. If you’d rather, you could have a completely separate page for pricing.
This is where you get to show off your premises, equipment, and before and after photos of clients who have achieved their goals.
The easier you make it for people to get in touch, the more people that actually will.
In addition to your phone number being at the top of each page, also add a link to your contact page in your main menu.
This page should include a phone number, contact form, a Google Map of your gym or studio (if you have one), as well as links to any of your social media profiles such as Facebook or Instagram.
Consider adding a blog of fitness tips
Adding a blog to your website is not only a great way to keep your clients up to date with all of the latest news and offers, but it’s a great opportunity to position yourself as an expert in the fitness industry.
You can create all sorts of articles such as;
- How to hit your target weight by your summer vacation
- How to build muscle at home without any specialized equipment.
- Basic nutrition for you and your family.
And those are just off the top of my head. If you want to take your blog to the next level, you can “How To” videos showing visitors of how to perform certain exercises correctly.
3. Allow Your Clients To Book Sessions Online
It’s entirely possible to integrate a booking calendar into your site so that clients can hop on, browse dates and times, and then book a session without them needing to pick up the phone.
They can even have the option of making payments directly through the site.
This may sound complicated but all of the do-it-yourself website builders on this page (we’ll get to them in just a minute) allow you to integrate a booking calendar with relative ease.
4. Consider Adding a Store
As a personal trainer or a gym, there’s a good chance that you may stock products such as sportswear, drinks bottles, injury products to your existing clients and possibly even the general public.
There’s nothing stopping you adding a basic store to your site and informing your clients they can purchase merchandise directly from you.
Again, the website builders below, allow you to quickly add a store to your website where you can sell products directly from your site and accept payments online.
5. The Best Website Builders For Personal Trainers (my top picks)
I’ve reviewed many do-it-yourself website builders and I can tell you that they all come with their strengths and weaknesses and there isn’t such a thing as a “one size fits all” solution.
With that in mind, I’ve compiled a list of three platforms below along with their pros and cons that’ll all help you create a website with relative ease.
Just so you know, they all come with the option to add important features such as image galleries, booking forms, blog, and even a store.
Option 1. Wix for personal trainers
Wix is one of the most popular website builders available and it’s also achieved one of the highest ratings here on Website Builder Wars.
Wix offers users a selection of 500+ great looking, industry-specific templates that you can plug your business into and then spend a little time making it your own with text and images.
3 advantages of using Wix
- 20+ templates specifically related to personal trainers and fitness.
- Ability to customize your website to match your brand.
- Wix ADI: Create your site by answering a series of questions using artificial intelligence (optional).
3 disadvantages of using Wix
- Once you’ve chosen a template, you can’t swap it for a new one without starting over.
- Wix’s cheapest plan still contains advertisements.
- Some Wix customers complain of poor customer service (personally, I found it quite the opposite).
How much does Wix cost?
Wix offers a free plan but comes with ads and some features will be restricted. Premium plans range from $5 to $25 per month (when billed annually).
Option 2. Weebly for personal trainers
Don’t get me wrong, Wix that we just looked at above is by no means difficult but Weebly takes simplicity to a whole new level and is well known in the industry for just that reason.
If I was going to create a website with my young son, Weebly is what I’d use.
3 advantages of using Weebly
- Good quality, well laid out templates with sample content.
- One of the quickest and simplest ways to get your website up and running.
- Weebly offers all of the basic functions without overwhelming you with stuff you don’t need.
3 disadvantages of using Weebly
- Weebly doesn’t have any specific personal trainer templates but they do have other business-focused templates that can easily be adapted.
- Customisation is pretty much limited to text, images, fonts, and basic website colors.
- Some Weebly customers thought that editing photos could be simpler.
How much does Weebly cost?
Weebly also comes with a free plan which also contains ads but are much more discreet in comparison to Wix. The premium plans range from $8 – $38 per month (when billed annually).
Option 3. uKit for personal trainers
While Wix and Weebly above are more all-around, generic platforms that appeal to a wide range of users, uKit is rather special as it focuses solely on small businesses like yours.
3 advantages of using uKit
- Choose from over 350 industry-specific templates.
- User-friendly even for complete newbies.
- Very reasonably priced “done-for-you” option available.
3 disadvantages of using uKit
- Online booking could be a little simpler to set-up.
- No free website option (but they do offer a free trial).
- No video tutorials available (text with images only).
How much does uKit cost?
As I mentioned above, uKit offers a 14-day free trial to test things out and see if it’s right for you. After the trial’s up, you’ll need to upgrade to one of their premium plans ranging from $4-$12 per month.
Over To You
I sincerely hope you’ve found this guide useful and that it’ll be instrumental in creating your own personal training website.
I’m here to answer any questions you may have and by the way, I’d absolutely love to see your site when complete! You can get in touch by using the comments section below;
I wish you every success in your business!