Bright colors, little handprints, fun, games with an educational tone.
Those are the things that spring to mind when I think of a daycare website and believe me when I say, as parents who spent weeks trying to find suitable childcare for our son, we’ve definitely seen our fair share!
With that in mind, I’m about to share my knowledge of websites to help create your own site that’ll help to build trust with prospective parents right from the get-go.
It doesn’t matter whether your daycare is based at your home, or you run a larger local center, the process is exactly the same and you’ll be saving a ton of cash doing it yourself rather than hiring an expensive web designer.
Let’s go take a look at my simple three-step process to help you do just that.
Step #1 Choosing Your Domain Name (web address)
If you’re promoting an existing daycare, I recommend using your business name in the website address.
For example; yourdaycarebusinessname.com.
Don’t feel like you have to use a dot com address as a country specific domain such as dot co.uk, dot ca, or dot az will work perfectly well too depending on where you’re located.
If for some reason your business name has been snagged (it happens), you could always add your town or city to the end of your business name so it reads yourdaycarebusinessnametown.com.
Step #2 Decide What Pages You’ll Need On Your Website
Getting your website up and running is the easy part.
Once you have, it’s time to start adding pages. I’ve included a short list below to help get the ball rolling.
For a local business like yours, the majority of people will enter your website through the main home page.
Think of it as someone peeking through the window of your childcare facilities.
My best advice is to keep the page clutter free, add a large feature image, or several smaller images of your premises and give a brief overview of your business.
About Us page
This is going to be one of the most important pages on your site as this is where you’ll begin to build trust with parents.
Be sure to add a friendly looking image of yourself on this page or go crazy and add a couple!
If you have staff, try to include an image of each of them along with a little bio including why they decided to get involved working with children in the first place.
You could also add pictures of the inside of your premises, your equipment, toys, and the outdoor play area if you have one.
With healthy eating being on the forefront of people’s minds these days, it’s only natural we want to make sure our children eat well too, especially when they’re not with us.
You could dedicate a whole page to this with an example menu along with nutritional information to help put parents mind at rest.
Health & Safety page
When my partner and I first looked into childcare, safety was our top priority.
We wanted to know things like;
- What health and safety laws does the daycare abide by?
- What do they do to ensure the safety of children in their care?
- What happens in the event of an emergency?
Whether you work from home or have a larger center, parents will want to know you are fully licensed and have the correct procedures in place.
Again, you could easily dedicate a whole page to this alone.
After safety, next on our list was education.
Okay, I didn’t exactly want my son sitting exams, but does your daycare follow an early learning curriculum?
If so great, let parents know their cherished ones will be offered a lot more than simply a babysitting service.
I can tell you from experience, our son has come along so much since starting daycare, his colors, numbers, alphabet and socializing skills are all there and this is largely thanks to the education he receives through play.
I know not every business likes to plaster their pricing strategy all over their website, but when it comes to finding childcare for working parents, the cost definitely plays a role in the final decision.
In our local area, we found that everywhere was pretty much the same price anyway so for us, it wasn’t really an issue.
I highly recommend adding prices to your site, we would have been devastated if we had found the perfect daycare, only to find out we couldn’t afford it just as we were about to enroll.
Something else definitely worth considering.
Why not add a blog to your new website?
I know what you’re thinking, what would a daycare have to blog about?
People research all sorts of childcare related things each and every day online.
By providing answers to their questions in the form of blog posts (articles) on your website, you will be setting yourself up as an authority which will once again help build trust with your website visitors, and also help you rank higher in the search engines as Google will begin to see you as a trusted source of information.
“But what on earth should we blog about?” I hear you cry!
I’m willing to bet you hear the same questions over and over and that’s a great place to start.
I’ve left you some examples below to help you get started;
- How much does Kindergarten cost?
- Will my child adjust to daycare?
- Will my baby sleep at daycare?
- Will my child get sick at daycare?
- What should I do if my child won’t eat at daycare?
- Can my child go to daycare with ringworm?
- Does my child need daycare?
- Can my child attend daycare without vaccinations?
- Can my child attend daycare with croup?
Step #3 Choosing The Best Website Builder For Your Daycare
Now you’ve done the planning, it’s time to choose a website builder, the actual platform that you’ll use to create your website.
There’s no shortage of them out there and more are popping up all of the time.
Below, you’ll find a small selection of website builders that have scored well in our testing and that would make a good choice for a daycare business.
Wix Website Builder
With over 70 million users worldwide, Wix one of the most popular website builders to date and arguably the most advanced.
The thing that I personally like about Wix is that there’s a digital ton of “apps” available (free and paid) that can be bolted-on to your site to add all kinds of functionality allowing you to create just about any type of site you like.
4 Reasons to use Wix for your daycare
- 3 daycare/school related templates than can be fully customized
- Add Image and video galleries to showcase your business
- Create a newsletter to keep parents informed of events, menu’s, trips and general news
- Ability to accept payments online
uKit Website Builder
While Wix is one of the best all-rounders, uKit focuses specifically on small businesses and I have to say, they do it well.
You’ll find just about everything you need to create a good looking, professional website with relative ease.
4 Reasons to consider uKit for your daycare
- Two pre-designed daycare/kindergarten templates to choose from
- uKit templates make it easy for people to contact you from a mobile device
- Quickly add Image and/or video galleries to bring your site to life
- Allow parents to leave reviews directly on your website
Over To You
Well, I hope I haven’t overwhelmed you and given you a better understanding of what it’s going to take to create a digital home for your childcare services.
If you have any questions, please let me know in the comments section below and I’ll get back to you as soon as I possibly can.
I wish you every success with your business!