Strikingly vs WordPress (Head-to-Head Comparison)

Welcome to this comparison where we’ll be pitting Strikingly and WordPress against each other.

a set of perfectly balanced old fashioned scales

Before we get into it, I wanted to let you know that I’ve been a WordPress user myself for years.

Does that mean this comparison is going to be biased?

Nope, far from it!

You see, I recently reviewed Strikingly and I was very impressed with their offering.

Besides, these platforms are two different animals and there isn’t a “right” option, only what’s right for you.

With that said, we’ll be comparing these platforms on their designs, ease of use, flexibility, customer support, and pricing.

Shall we get stuck in?

Comparison Outline

1. Templates – Who’s Designs Will Suit You Best?

Regardless of which platform you choose, one of your first jobs will be to choose a template or in the case of WordPress, a theme. Your chosen template will define the look and feel of your site which can then (usually) be customized.

Strikingly has 28 free templates to choose from and they are categorized as business, portfolio, startup, online store, blog, and blog.

Once you’ve chosen a template, you can get to work changing the overall site color, text. and images to make your website your own.

4 templates from the business category
Selection of Business templates

In addition, whichever template you choose will automatically look good and function properly on mobile devices.

WordPress has slightly more to choose from. In fact, they have thousands of modern and professional looking templates so you’re bound to find one that suits your needs regardless of your industry.

Choosing a WordPress Templates
Small Sample of WordPress Business Templates

While Strikingly’s templates are all created by their in-house design team, WordPress is an open source platform and so the themes are created by various developers from around the globe. Many are free, others may cost anything from $20 – $100.

Note: Before you decide on a particular theme, make sure it say’s it’s “Responsive” which means it’ll automatically shrink down to fit smartphones and tablets.

The main downside to WordPress themes is, they rarely look how you think they will once installed on your site.

You see, when you’re browsing, they’re usually filled with demo content which often doesn’t carry over to your site. You’re then left to try and recreate what it was about the theme that drew you to it in the first place.

Design template summary: When it comes to quantity, there really is no contest. WordPress lets you choose from thousands of professional-looking designs. Having said that, they often take a fair bit of setting up to get them to look like the demo. Strikingly has far fewer, but they’re ready to go “out-of-the-box” and all you have to do is customize them.

2. Which is The Easiest To Use?

Some people just want something quick and easy to use to get the job done. Others would rather take the time to learn a more robust and versatile platform. So between Strikingly and WordPress, which is which?

Strikingly is by far the easier to get to grips with out of the two. It only took me 30 minutes to create my test site once I had a plan of what I wanted to achieve.

All you have to do is click on a section of text or an image to begin editing. They even have small sections of pre-made content which can be dragged over to help you build your pages quicker such as “about” and “contact”.

Add sections from the main menu on the left hand side of the screen
Add and Edit Sections To Quickly Create Your Pages

WordPress, on the other hand, took me days just to get my head around the basics and I’m still learning new things now almost four years down the line.

All of your changes are made in the back end editor and you have to continually “preview” to see what your site will look like once it goes live.

Editing a post with WordPress
WordPress back End Editor

Don’t get me wrong, WordPress isn’t difficult. There’s just a lot more to learn as you’ll have to find your own hosting company (to power your site), deal with website security, and check regularly for updates.

Strikingly takes care of this stuff for you.

Ease of use summary: Strikingly is, without doubt, the easiest of the two platforms. There’s nothing particularly difficult about WordPress, it’s just more “hands-on” and comes with a steeper learning curve.

3. Which Is The Most Flexible?

Strikingly didn’t set out with the intention of being just another face in the website builder crowd.

Instead, they focused their attention on the increasingly popular, one-page websites.

While single page websites are their main focus, you’ll also have the option of creating a regular, multi-page website if you wish (up to 20 pages and only available on their top plan).

You can start a blog, or even add a basic shop to your site if you wish to sell products online.

WordPress in my eyes is the king of flexibility. What started out as a simple blogging platform has now transformed into one of the most versatile platforms available today.

You can bend WordPress to create just about any type of website you wish including blogs, business websites of any size, online shops capable of handling 1,000’s of transactions per day, portfolios, restaurant, hotel, membership & photography sites, the list continues.

This is done by adding various “plugins” to your website. Plugins are add-on features that can easily be searched for and installed on your website.

Finding Plugins
Adding Functionality With Plugins

Again, they are created by third-party developers so it’s important to read reviews before installing them and be sure to keep them up to date.

Flexibility summary: Strikingly is best for smaller personal or business website to which you can add a blog or even a small store to sell your products. WordPress allows you to create just about any type of you can imagine by using add-on features called “Plugins”. If you require a large or complicated site, WordPress, is the better choice.

4. Help & Support

At some point during the website creation process, the chances are you’ll need to refer to training or contact the support team to ask a question.

Strikingly has plenty of tutorials that’ll walk you through various aspects of creating your website.

The customer service team provide support through live chat and an email based ticket system and I have to say, they’re some of the most helpful people that I’ve encountered.

In fact, they couldn’t do enough to help me when I contacted them (several times) while creating my test site and I felt as if they genuinely cared which I have to say, is pretty rare!

Unfortunately, WordPress doesn’t have a central “hub” where you can go and get help.

Having said that, there are a plethora of tutorials and videos on the internet from various users teaching everything from the very basics such as setting up hosting, to advanced customization techniques.

To get answers to your technical and billing queries, you’ll need to contact your hosting company. For most other questions about your website theme or plugins (template), you’ll likely need to contact the developers themselves or ask/search for on various WordPress related sites and forums.

The answers are likely already there, you’ll just need to find them!

Support summary: Strikingly provides support through email & live chat and they are amongst the friendliest and most helpful people I’ve come across. As WordPress is an open source platform, tech & billing queries should be directed towards your hosting company and any other help you’ll need to find from WordPress related sites and forums.

5. Pricing – Which Is The Cheapest?

While pricing shouldn’t be the deciding factor when searching for a website builder, there’s no point in pretending that price doesn’t play an important role because it most definitely does in most cases.

Strikingly has three plans to choose from;

Strikingly Pricing Table

Free ($0) – For personal or very basic sites. Sell one product and your site will contain Strikingly branding.

Limited ($8/month when billed annually) – You’ll get a free custom domain name with an annual plan for one year, be able to sell up to 5 products but your site will still display Strikingly ads (which is far from ideal).

Pro ($16/month when billed annually) – This is the only plan which allows you to create a website with multiple pages and the ads will be removed. You’ll still get a free domain for the first year if you pay for the year upfront and you’ll be able to sell up to 300 products.

WordPress doesn’t have a set pricing structure as it varies greatly depending on which company you choose to host with and can vary dramatically from $3-$250+ per month.

Don’t worry though, when starting out, most hosts have packages for much less than $10 per month and will quite often throw in a free custom domain name for the first year (for example;

Personally, I host with a company called Siteground which now costs around $80 per year (after my first-year discount) and it’s all I need for a fast, reliable, secure website. Well, that and my $59 one time fee template.

Pricing summary: WordPress is or at least can be the cheaper of the two options but it really does depend on who you decide to host with and whether you’re going to be tempted to purchase premium themes or plugins etc. Strikingly won’t break the bank although it does work out the more expensive out of the two especially for a website with multiple pages.

Conclusion – Strikingly vs WordPress

Well, here we are at the end of the comparison and I sincerely hope that I’ve been able to shed some light on the main differences between these two platforms.

As I said in the beginning, there is no right or wrong answer and it depends entirely on what you’re looking for in a website builder.

If you want something that’s easy to use, looks great, and not have to worry about the “techie” stuff such as hosting then Strikingly’s a great choice.

Try Strikingly for free or read my full review here.

Having said that, if you’re going to create a large or complex site and need a robust platform, one that’s capable of growing with you and your business, WordPress is the better long-term solution but comes with a steeper learning curve.

Head over to WPbeginner for a free beginners guide or read my full review.

I’d love for you to take a minute to let me know which platform you choose and why. You can do just that in the comments section below!

Lee Raybould

Welcome! I’m definitely no “techie” but I do have years of experience creating websites for myself and others. I created this site to guide you through this brave new world of do-it-yourself website builders and help you find the right platform for your business or project.

So, kick off your shoes and make yourself at home. Oh, if you need any help along the way, just ask!

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