Squarespace Pricing Review 2020 (How much will your website actually cost?)

I don't blame you for considering creating your website with Squarespace.

After all, they have some of the most beautiful templates in the industry, a robust eCommerce platform, you can customize your site in great detail, and not forgetting the lightning fast responses from the support team.

But, out of the four plans available, which is the right plan for you and how much is your potential new website actually going to cost I hear your cry?

Let’s go and take a look; 

1. How much does Squarespace cost? (A quick overview)

When you first arrive on the Squarespace pricing page, you'll notice there are two payment options.

The first is for an annual plan (the cheaper option) and the second allows you to pay monthly for a slightly higher price.

You can toggle between the two by clicking on the button as shown in the image below;

Easily switch between annual and monthly subscriptions on the main pricing page

All Prices in USD

Although the annual plan shows a "per month" cost, this figure will be multiplied by twelve and taken as one single upfront payment.

I've put together a table below so you can see exactly how much you'll be paying in each scenario.


Best For


    1 x Payment


    12 x


Annual Saving


Personal or basic small business sites





Unlocking additional features such as marketing tools or sell a few products.






Perfect if you're starting an online store.






Established businesses




Regardless of whether you choose to pay monthly or annually, your plan will include;

  • Unlimited bandwidth and storage space so you don't have to worry.
  • Full access to all of Squarespace's' beautiful templates.
  • Your website will be mobile-friendly with no additional work required.
  • SSL website security for your visitors’ piece of mind.
  • Support around the clock (email response within an hour from my experience).
  • Access to basic website metrics such as how many people have visited your site.
  • Upgrade, downgrade or cancel your plan at any time.

Should you decide pay annually, not only will you receive a discount on the plan itself, you'll also get a free domain name (your website address) free for the first year ($20 value) giving you one less thing to worry about!

It goes without saying, the better the plan the more features you'll unlock and that exactly what we'll be diving into in the following sections.

2. Wait, no free website option?

The first thing to strike me about Squarespace was the lack of a free website option.

After all, many of Squarespace's closest competitors offer this feature.

Please, don't let this put you off...

As good as the free option from other platforms may seem, there are always downsides such as not being able to connect your own domain name, advertisements on your site, and many of the features are restricted.

If you intend on creating a website for your business or a portfolio, the chances are at some point you’ll want to upgrade to a premium plan anyway to give your site a more professional look.

Instead of a free account, Squarespace offers a 14-day risk-free trial allowing you to put them through their paces and decide if the platform’s a good fit before committing financially. 

In my humble opinion, 14 days is ample time to make up your mind.

3. Website plans - A closer look

Pricing for Website and Business plans

Plan 1) Personal

  • Annual - $12/month (taken as one upfront payment of $144) 
  • Monthly - $16/month

This is the cheapest plan of the bunch and although it's called "Personal",  it’s more than adequate for basic small business sites, freelancers, and portfolio sites of up to 20 pages.

You get all of the benefits we mentioned above in the overview including access to all of the templates, fantastic support, and unlimited bandwidth & storage space.

The biggest drawback to this plan is that you won't be able to sell products or services.

If you're looking to set-up-shop then you'll need to consider one of the other plans below.

Plan 2) Business

  • Annual - $18/month (taken as one upfront payment of $216) 
  • Monthly - $26/month

The Business plan is Squarespace's most popular and it's a great option for businesses wishing to unlock additional features such as marketing tools.

Think pop-ups, banner ads and more detailed website analytics.

It's also the first of the four plans that allows you to start selling products & services through your website.

I should point out that while you're able to sell an unlimited amount of products with this plan, Squarespace takes a 3% transaction fee on your sales.

I see the Business plan as a great way to test the water before diving head first into the world of eCommerce.

Other benefits of Business over Personal include;

  • Grab a personalized email address to match your domain free for the first year ($60 value) Example; yourname@shinynewwebsite.com .
  • Full access to your site's CSS code and Javascript allowing you (or a web designer) to make advanced customizations and really stand out from the crowd.
  • Accept donations through your website.
  • $100 Adwords credit.

4. eCommerce plans

Squarespace eCommerce Pricing

Plan 3) Basic Commerce

  • Annual - $26/month (taken as one upfront payment of $312) 
  • Monthly - $30/month
The Basic eCommerce plan goes beyond the standard website plans and could be perfect if you're ready to set-up shop.

The great news is, on this plan Squarespace won't charge you any transaction fees and customers will be able to checkout on your website for a more seamless shopping experience.

Let's take a quick look at a few of the other benefits of Basic Commerce;

  • Allow your customers to create their own accounts for a more personalized shopping experience.
  • More detailed website metric. See where your customers are coming from, mobile usage etc.
  • Inventory tracking, tax calculator, and the ability to offer discounts.
  • Link to your Shipstation account to print shipping labels.

I recommend starting with this plan for your online store. When you need more features, you can always upgrade later.

No point in spending more than you need to right?

Plan 4) Advanced Commerce

  • Annual - $40/month (taken as one upfront payment of $480) 
  • Monthly - $46/month

This is Squarespace's most expensive and feature packed plan.

The Advanced gives you everything you need to help increase sales and take your store to the next level including;

  • Abandoned cart recovery. Send an automated email reminder to customers who didn't complete their purchase. 
  • Entice customers with discounts for qualifying purchases and offer gift cards.
  • Allow customers to subscribe to your products and services on a weekly or monthly basis.
  • Display real-time shipping rates for major parcel networks (UPS, FEDEX etc).

This plan's perfect if you already have an established business.

5. Additional costs to be considered

As with most website builders, there're usually a few other pricing considerations that are not always immediately obvious.

Let's take a quick look at them below so you don't end up with any surprises down the road!

Note: These costs may need to added on top of your plan total.

Domain name

For anyone that doesn't know, a domain name is your website address.

When you sign up for a free trial or a paid plan, Squarespace will you give you a free domain name which looks something like this...

Example of a free built-in-domain

Example of a free built-in-domain name

This is great when you're starting out but if you're creating a professional website then at some point you'll probably to purchase your own domain without the Squarespace branding.

You can purchase one for $20 directly through Squarespace or at a third party site such as Namecheap (where I buy mine).

A list of example domain names for sale for my test website

Purchasing a new domain name through Squarespace

If you purchase it elsewhere, it's a little cheaper but you'll have to connect it to your Squarespace website.

It's not difficult to do, it just requires a little extra work. If you'd rather keep things simple, you may be better off going directly through Squarespace.

Don't forget, You'll get your domain name free for the first year if you choose to pay annually!

Personalized email address

As Squarespace doesn’t offer an in-house email solution, you can get a customized email address to match your domain name through Google's (G Suite).

Example; yourname@shinynewwebsite.com

If you choose the Business plan or higher and register a new domain name, you'll also get this free for the first year. 

When the years up (or if you choose the cheaper Personal plan) it'll set you back around $5 per month (or $60 per year billed annually).

You’ll be billed directly through Squarespace which helps to keep things a little more manageable!

6. Changing plans & cancelling couldn't be simpler!

Unlike some companies out there, Squarespace makes it really easy to change or cancel your plan.

If you realize in a few weeks time that you need more or less features, you can upgrade/downgrade from your main account dashboard.

Squarespace no longer for you? No problem!

You can cancel your account at any time by visiting Settings > Billing and Account > Billing.

Just keep in mind that you'll only receive a refund if it's within the first 14-days.

7. Conclusion - Which plan is right for you?

I highly recommend starting with the 14-day free trial to get a feel for things and make sure you and Squarespace are a good fit.

After that, if you're creating a small portfolio or business website, start out with the Personal plan. There's more than enough juice in this plan to get you started.

You can always upgrade to the Business plan down the road if you require additional features or want to test out selling products or services through your site.

I sincerely hope I've helped clear things up and not left you feeling even more confused!

If you have any questions, please fire away in the comments section below and I'll get back to you as soon as humanly possible.

Lee Raybould

Welcome! I’m definitely no “techie” but I do have years of experience creating websites for myself and others. I created this site to guide you through this brave new world of do-it-yourself website builders and help you find the right platform for your business or project. So, kick off your shoes and make yourself at home. Oh, if you need any help along the way, just ask!

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