Just about anyone can create their own website and be live on the internet in just a few minutes thanks to all of the do-it-yourself website builders out there that make the process a breeze.
However, once your site is up and running, that’s when the work really begins.
So, let’s look at the question again;
Is it hard to build a website? Nope.
Is it hard to build a successful website? Now, that’s a whole different story.
Throughout the rest of this article, I’ll walk you through the 5 steps of a successful website so you can see exactly what’s involved.
This will help you decide whether you really have the time and patience to do it yourself or if you’d be better off calling in the pros!
Let’s dive straight in.
Step #1 The Techie Stuff
Believe it or not, the technical side of things is probably the easiest part of creating your own successful website even though it probably doesn’t seem like it right now.
You’ll need a domain name and a hosting company (your website address and the thing that powers your site) and a platform to house all of your written content and images.
There are a plethora of website builders and platforms out there, many of them offering an “all-in-one” solution where you can get everything you need in one place saving you time trying to piece it all together.
Step #2 Choosing the Right Website Platform
I’ve recently come to the conclusion that there isn’t currently a one size fits all website building solution.
Personally, I use a platform called WordPress and that’s what I built this site with.
It’s one of the most widely used and powerful do-it-yourself website platforms out there.
However, WordPress comes with a longer learning curve than some of the other website builders and I know from experience that not every business owner has the time to learn the ins and outs.
There are also plenty of simpler options that’ll allow you to create a basic site before the day’s out and as you can imagine, they each come with there each set of pros and cons.
The perfect website builder for me may be terrible for you and so it’s important to check out a few options first to see which one suits you best.
Step #3 Learning How To Write Content For Your Site
Fear not, you don’t need to be a published author in order to write good quality content for your website. the content for your site, all you need to be able to do is be able to
Heck, I’m living proof of that.
You only need to be able to communicate effectively with people in order to get your point across. Think about it for a second, you already communicate with people on a daily basis whether it be face to face, on the phone or by email.
Therefore you already possess the basic skills you need.
Having said that, there is a certain way to write for the web and you’ll need to understand how to format your content so that it’s readable and flows well to capture the interest of your visitors.
You see, people have a very short attention span these days especially when it comes to browsing online so learning these skills although basic, will be crucial to the success of your website.
Step #4 How Are You Going To Attract Visitors To Your Website?
People often refer to people to website visitors as “traffic” but personally, I hate that term.
Each “hit” that your site receives is from a real person looking for information, a solution to their problem, or in need of your products or services.
But how are these people actually going to find your site in the first place?
Paid ads, social media, or maybe through people finding you in the search engines are a few of the most popular methods.
Google is my primary (and favorite) method of bringing visitors to this site because people are actively looking for answers rather than being “interrupted” on Facebook by adverts being forced upon them.
In fact, I’m going to stick my head on the line and say that you probably ended up here as a result of a search you performed in Google, Bing or Yahoo right?
Okay, let’s say you choose free search engine marketing like me. The path to getting a brick ‘n’ mortar business or local service business is quite different to selling products and services nationally or globally.
Optimizing your site (SEO) is another beast you’ll need to tame if you’ve any hope of popping up in Google.
Step #5 Converting Visitors into Customers
Congratulations, you’ve built your site, write the content, and done all of the necessary optimization so people can find you in the search results. Go you!
Now, how do you convert these visitors to customers?
Conversions are something all website owners must master if we’re to get a visitor to take action. This action could be a sale, an email signup, a phone call, quotation, or a walk into a local store.
Welcome to the final piece of the puzzle my digital friend.
So, with everything we’ve covered in this article; Is it hard to build your own website?
The answer’s no, but as you now know, there’s a lot more to it than you might expect.
Next question; Should you make your own website?
My honest answer is heck yes!
It can be a thoroughly rewarding and dare I say it, enjoyable experience.
That is if you have the time, dedication and patience to see it through. If not, hiring a professional web designer in your local area may be the better option.
Should you choose to roll up your sleeves and get stuck in, my free website building guide will take you by the hand and walk you through the entire process step-by-step.
Do you have any questions or fears about creating your own website? Let me know in the comments section below and I’ll do my very best to help you out.