Have you ever arrived on a website and immediately began frantically pounding the back button like some kind of madman in an attempt to escape the site as quickly as possible?
I know I have and for a variety of reasons.
Such as I wasn’t able to navigate my way around the site, it was too slow to load, the text was unreadable, or it was plastered with ads.
You see, when you create a website, you could have the best, most helpful content in the world, but unless it delivers a good user experience, no one’s going to stick around long enough to find out.
If I may, I’d like to take you by the hand (no funny business, I promise) and show you 6 actionable ways to make your website user-friendly and put the needs of your visitors above all else.
#1 The Pages Your Business Website Simply Must Have
- About page
- Contact Page
- Individual Product and/or Service pages
- Testimonials and reviews
You’ve worked hard to attract a visitor, so you want to keep them on your site as long as possible. One of the best ways to do this is to make your site easy for people to find their way around.
Offer them a roadmap in the form of a navigation bar somewhere near the top of your website that links to other pages within your site that they will find of interest.
#3 Easy To Consume Content
Your content should always be original and not copied and pasted from anywhere else.
The main purpose of your content should always be focused on helping your readers and not just one big sales pitch.
Try to make each page or post the highest quality you can.
A few considerations when writing your content;
- Easy to understand, don’t use too much jargon.
- Use small paragraphs to break up the text.
- Use headings and subheadings to tell the reader what you will be talking about next.
- Add images to your content to give it some visual appeal.
- Use a black or dark gray font on a white background.
- Stick to one font type, something that’s easy to read, don’t go too small.
- Don’t overdo bold or italics.
- Make sure all your links work, nothing says unprofessional like a broken link.
#4 Site Speed
The speed of your site also plays a big part these days when it comes to user experience, no one has a minute or two to wait for a site to load, they’ll be off and onto the next one.
Google also takes website speed into consideration now when deciding where to position your site in the search rankings.
A bit of advice; Try to keep your website as simple as possible, don’t use flash animations, huge video files or hundreds of large images.
I’m not telling you to avoid using images, they’re an important part of your content, use as many as you need, but shrink the file size before uploading.
There are plenty of free programs online that’ll help you achieve this.
#5 Make Sure Your Site is Mobile Friendly
Is your site mobile friendly?
Does it look good and function properly on all types of mobile devices?
I sincerely hope so!
With more and more people browsing the internet each day using their iPhones and tablets, it’s critical that they can view your site and it functions properly.
Again, this is something that Google now uses as a ranking factor. If your site isn’t what’s known as “mobile responsive”, then you have a couple of options;
a) Change the website template you’re using to a responsive one.
b) Build a separate mobile version of your site.
#6 Call To Action
I could be wrong, but I’m guessing that you didn’t build your website just for fun of it and the aim is for people to perform an action after consuming your content.
Maybe you want them to call you, subscribe to your email list, read a product review with the hope of making a purchase, or simply to leave their thoughts as a comment.
Whatever your goal, you can create many different calls to action such as the examples below, these can be added to the header of your site, down the side (sidebar) or at the end of page or post.
A few common calls to action;
- Call us today on;
- Fill out the form to request a free quote.
- Please leave a comment at the bottom of the page.
Over To You
All of the elements we discussed above are fairly simple to implement and could make a world of difference to the conversion rate of your website.
Now, go give your potential customers a great website experience!
If you’ve already put any of this stuff into action, I’d love to hear how it’s going, or maybe you have more things you think should be added to the list? Let me know in the comments section below.